It isn’t easy to stand out on the streets of the world’s biggest and busiest cities. But South Korean brand Sweetch has managed to do just that, garnering a cult following for its distinctive range of everyday carry bags, workwear and accessories. Hailing from the bustling metropolis that is Seoul, Sweetch’s functional yet fashion-forward gear has also been spotted on the streets of Singapore, Hong Kong and other major cities in Japan, Europe and the US.
The brand’s signature fabric is its coated canvas, a durable and weatherproof fabric with a soft, luxurious feel. They’ve used this versatile material to build practical shoulder bags and packs that are perfectly adapted to urban life, as well as tough, work-ready aprons that have been adopted by artisan bakers, baristas, barbers and more.
All Sweetch products are designed and made in Korea, in a self-owned production facility manned by skilled craftspeople with more than 40 years’ experience. That ensures superb quality control, as does the brand’s ethos, which focuses on the idea of its goods being ‘handed on’ – from designer to maker to checker, and finally to the customer. And once you get your hands on a Sweetch helmet bag, rucksack or apron, we’re pretty sure you’ll be impressed.